The Danish national men's football team are playing the World Cup test match against Chile on March 27th in unique jerseys made from old national team jerseys donated by dedicated Danish fans around the country - a so-called Made by Denmark jersey with a unique patchwork design.
11 players on pitch
Only 11 players of Denmark’s national football team are allowed on the pitch at any one time, but thanks to the team’s clothing sponsor, hummel, Danish fans will have their own presence on the field on Tuesday, 27 March when the national team plays a friendly against Chile in preparation for the World Cup.
hummel has just completed a nationwide collection of old national football team jerseys that ardent fans around the country had lying in their closets and drawers, resewing them into a new set of national team jerseys, which the team will be sporting in the match against Chile.
We share football
“In our view, football is something you share with one another,” says hummel CEO Allan Vad Nielsen. “That’s why we think it makes perfect sense to give the national team’s many fans the chance to be part of a national match in a whole new way, namely by making them part of the team - so to speak - and showing their support through the only thing the players are allowed to bring onto the pitch: The jersey. "
William Kvist: ”The 12th man is just as important as the 11 on the pitch”
We asked football veteran William Kvist, one of the leading players on the Danish national team, what he thinks about this very special jersey.
“I love the idea! When you play on the national team, you’re playing for Denmark, that is to say all the Danes who follow the team and dream about us doing well. Usually, they’re the ones wearing our jerseys in the stands to show their support. But now we’re making a swap so that it’s us who are wearing their jerseys to show that we’re one big team, where the 12th man is every bit as important as the 11 out on the pitch.”
Proceeds go to vulnerable children
After the national team has played in the so-called Made By Denmark jerseys, they will be put up for auction and sold to the highest bidders. These kinds of jersey auctions typically bring in several thousands of Danish kroner as collectors and other enthusiasts outbid each other to get their hands on such unique sport memorabilia. This particular auction will benefit children and young people in Denmark as hummel will be donating the full proceeds to the Football Foundation’s work with vulnerable children.
Facts about the Made By Denmark jersey
Danish fans have donated their old national team jerseys to hummel, which then resewed them into new national team jerseys. The Danish national men’s football team will be playing in the Made By Denmark jerseys in the friendly against Chile on Tuesday, 27 March in preparation for the World Cup. After the match, the jerseys will be auctioned off on the auction and fundraising site odendo.dk, and the money will go to charity.
Morten Lund, humme. Tel.: +45 87 34 48 00
Christine Kvist, Fodboldfonden (Football Foundation), Tel.: + 45 20 64 25 14