Football equals peace
When football is about more than sport
Sport has the potential to inspire and connect people. It’s about more than just winning or losing. We are on a mission: It’s about our community- Akira Takata, Owner of V-Varen Nagasaki
History is apparent everywhere in Nagasaki.
Even in the name of V-Varen Nagasaki one can detect a close connection to the history of this impressive city. The V has four meanings, all closely connected to Nagasaki's past as a trading post with strong ties to Portugal and the Dutch. V stands for Vitoria (Victory in Portuguese), Vrede (Peace in Dutch), Varen (Voyage in Dutch) and Variedade (Diversity).
It’s a reminder that this ancient trade post used to have strong ties to the rest of the world in a time when most of Japan was closed off to the West.
Today, that global perspective and ambition lives on in the football club, which after a tumultuous life moved to the J1-league – the best in Japan – in late 2017.
With hummel, V-Varen Nagasaki has created the limited edition Nagasaki Peace Jerseys since 2015. The 2017 version was recently named best football jersey in 2017 by La Casaca.
It’s an annual project, always launched and worn in early August commemorating the tragic losses of the atomic bomb in Nagasaki – but it also brings a message of peace in a time where global conflicts and tensions are ever so present.
As Nagasaki is the only other city except Hiroshima to ever experience an atomic bomb, this message bears a unique dimension of meaning and is closely connected to the city itself.
New In: The jerseys displayed below are online at hummel.net as of 9 January 2018. Browse them here.
“In Nagasaki, we have a unique opportunity and obligation to advocate for peace because of our past,” says Mr. Akira Takata, owner of V-Varen Nagasaki. “It’s a small step towards peace, a very small one, but one we have to take none the less. Sport has the potential to inspire people and it connects people. It’s about more than just winning or losing. We are on a mission: it’s about our community.”
Akira Takata saved the club from bankruptcy in 2017 – having sponsored the club through his Japanet corporation for years. Now, as the owner, he has led V-Varen to unique success, with their 3-1 win against Kamatamare Sanuki and their move to J1 as the ultimate symbol.
Using sport as a platform to spread positive messages of peace, V-Varen Nagasaki not only moves forward – they also brilliantly represent the hummel vision: to Change The World Through Sport.
Because – as Takata also notes – sport has the potential to bring people together. To erase differences, to create shared experiences and to unify instead of separate.
That’s why the V-Varen Nagasaki Peace Jersey is important.
Not just in August, but all the time.