Willy Chavarria and hummel® boldly take on SPRING/SUMMER 2020 with a third collaborative sports/fashion apparel collection emphasizing respect for humanity.
This time with a focus on BROTHERHOOD – still heavily inspired by the game of football, we see a uniform which can be considered a part of our new world order in which we all share. A sustained happiness through the good of others.
It is easy to recognize the collab’s signature oversized styling with drop shoulder t-shirts and a giant puffer jacket that is as light as a feather. A striking palette of vivid cyan and radiant orange against a neutral tan colored base. Silhouettes are clean and welcoming to both genders. The 5683 logo has carried through from the first season as the numeric correspondence to the English keypad for L-O-V-E.
Explore the collection
Accompanying the campaign release is a video of BROTHERHOOD as told through voice and movement of New York City’s subway dancers. The colors of joy and endurance radiate against a backdrop of Spring in New York City. Bold, powerful and in unity.
Missions of peace in violent times. This is the feeling and message of this season. Strong enough to take on the world.