hummel® acts to help protect the environment – Introducing ZEROH2O
Did you know?
Normally, it takes 25 liters of fresh clean water to dye just one single t-shirt. And every two years it takes the entire volume of the Mediterranean Sea to colour the world’s textiles.
This is simply not sustainable.
That’s why hummel now take an important step in the direction of a more sustainable textile production by introducing ZEROH2O. A dry-dye concept with zero water consumption and zero waste-water discharges – setting a new standard for eco-efficiency and reducing energy consumption by 50 %.
Launch across professional UK football clubs
The brand new ZEROH2O concept is being rolled out across all hummel-sponsored professional UK clubs in the 2019/2020 season. This is the case for Cambridge United F.C., Oldham Athletic A.F.C., Fleetwood Town F.C., Charlton Athletic F.C., Middlesbrough F.C. and Rangers F.C. – plus one club that is yet to be revealed. All jerseys and shorts for these clubs – both replica and playing kits - will be made using the ZEROH20 technology.
The new initiative fits well into hummels overall mission to Change The World Through Sport. That’s why CEO at hummel, Allan Vad Nielsen, is happy to introduce ZEROH2O:
“It’s absolutely wonderful to be able to launch the ZEROH2O campaign across all our major clubs in The United Kingdom. We have experienced tremendous positivity from all the clubs, who are all working together across colors for a greater course. We are proud to work together with the clubs and the fans to make a difference on an important issue.”
It’s known that water scarcity affects almost half of the World’s population and it’s estimated that over 800 million people do not have access to clean water close to home. These are facts that emphasize the importance of doing something about water consumption in the global fashion industry. ZEROH2O by hummel is the first step.
So when the new season kicks off after the summer break, the players of Rangers, Boro, Charlton etc. will all wear brand new hummel kits featuring a subtle – but meaningful – ZEROH2O logo. The ZEROH2O project is just one of more initiatives that actively aims at unfolding the hummel core mission:
CHANGE THE WORLD THROUGH SPORT.
Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football. hummel is one of the oldest, most dedicated team sport brands in the business and our iconic chevrons have always worked as a symbol of how we like to do things a little differently – always with a twist and (a whole lot of) character. Values that apply to the company's numerous sponsorships around the world.
For us, sport is more than a physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. Throughout the years, we have supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sport; always with the hope to build bridges and help pave the way for a better tomorrow.
We love sport. And we love those passionate and brave people out there who dare to lead the way for a great cause. Ultimately, we’re proud to use sport as a way to change the world for the better and to make the world a more tolerant place to live for all of us.