no place like home. No place like away
The HIVE AW19 collection is all about giving our Scandinavian heritage a contemporary feel. We're going back to the roots.
You'll find 90s inspired archive styles with an outdoorsy feel and a sophisticated touch. Styles proudly reflecting our Nordic roots through minimalistic silhouettes, heritage aesthetics and sporty detailing. Embracing a classic, monochrome colourway with hints of sporty green and blue accents.
Renewing our DNA while staying true to our roots. No place like home. No place like away.
Moving away from in-your-face irony, sportscore goes premium. Bringing together Scandinavian minimalism and heritage sport. Sportscore grows up (a bit), mixing quirky hummel '92 football uniform references and blockings with 90s Scandi-cool silhouettes and dressed-up, tailored styles.
Featuring textured warmth and simple statements combined with classic sportswear silhouettes. Adding woven archive labels and nostalgic Bumble Bee stripes to create a sporty yet sophisticated feel. GREEN is a thing.
Styles oozing of Scandinavian simplicity with clear archive references in blockings, materials and details. We're doing more with less.
We celebrate the Nordic outdoors. Inspired by the nostalgic feeling of freedom when being outside with friends, we've designed a capsule dedicated to evoking feelings of crisp autumn weather adding an outdoorsy vibe to sporty silhouettes and true originals.
Styles inspired by late 90s outdoor silhouettes tapping into utility vibes combined with a classic team sport feel. Packed with exaggerated proportions and functional puffer detailing yet clearly eyeing classic sport through stripe motifs, hummel archive geometries and colour blocking.
Comfortable yet functional interpretations of sportswear dominate alongside outdoor detailing. Everything kept in a monochrome colourway with splashes of sporty BLUE.
back to the roots
Blocking references, contrasting colourways and squared zippers adorned with the iconic Bumble Bee offer as eye-catching statements fresh out of the archive.
Original '92 jersey football references with a contemporary spin to pay tribute to our sporty heritage in every single silhouette. You might not remember that year. But we do. And today, 26 years later, this pattern still brings out a smile (and, okay, a whole lot of pride, too!)
INTO THE OUTDOORS
A raw outdoor vibe created through quirky design details inspired by sleeping bags, woven labels and bold zip-offs combined with exaggerated proportions and classic tracksuits. A mix og sporty and soft. Utility all the way!
MAKE A STATEMENT
Simple statement styles featuring a woven heritage label making it clear what we're (forever) here to do: "ÆNDR VERDEN GENNEM SPORT".