hummel new sponsor of immigrant soccer team in New York
Welcome to #teamhummel RIFA
‘Rooklyn International Football Association’ or RIFA is a soccer team in New York aiming to help young immigrants, asylum seekers and refugees integrate and establish a social network through soccer and mentorship. RIFA is focused on providing a positive, safe and supportive environment for young immigrants.
New York fashion designer Willy Chavarria has designed the team’s new kit displaying the number 5683 - the digits representing L-O-V-E. The number reflects hummel’s, Willy Chavarria’s and RIFA’s shared effort to create and share a more embracing and tolerant tone in the current global immigration debate.
From good intentions to real action
One thing is making a bold design statement and creating a buzz on the international fashion scene. Another thing is putting real action behind all those great designs, looks and statements. At hummel, we were extremely pleased when designer Willy Chavarria introduced us to ‘Rooklyn International Football Association’. This suddenly made it possible to actively support a team that continues to live out the ideas, thoughts and intentions behind the 5683 project.
A team on a mission
Completely in line with the hummel mission ‘CHANGE THE WORLD THROUGH SPORT’, RIFA’s declared goal is to help young immigrants, asylum seekers and refugees integrate and establish a social network through soccer and mentorship. They are focused on providing a positive, safe and supportive environment for young immigrants to develop their soccer, language and leadership skills.
The team plays in Brooklyn. Why the name ‘Rooklyn’?
The name ‘Rooklyn International Football Association’ came from involving the players in creating a name for the team. During the naming process it became clear that it was important for the players that the team name was related to a ‘place’. As an immigrant or refuge you might feel a bit rootless and a unique name related to a location helps create identity.
‘International’ was put in the team name to reflect the representation of the more than 10 different nationalities represented on the team.
Even though ‘football’ in the US normally refers to American Football and not soccer, the team chose to keep ‘football’ in the name as that’s the word all the players know from their home countries.