WILLY CHAVARRIA x HUMMEL
Coming Spring / Summer 2019
hummel x Willy Chavarria
We have joined forces with New York Menswear Designer Willy Chavarria to create our first collaborative apparel concept. The collection was first launched on July 9th in New York City as part of the WILLY CHAVARRIA runway show at New York Fashion Week and will be in stores February 2019.
The collection identifies soccer as a global game of unity that transcends race and class.
As a continuation of his FW18 season, the collection is branded with the numbers 5683 which are the numeric corresponding numbers for L-O-V-E on the American digital keypad. A story of global connectivity is found throughout the collections messaging.
As part of our Company Karma mission – CHANGE THE WORLD THROUGH SPORT – we will from 2019 take concrete actions to help spread the Willy Chavarria x hummel 5683 message that campaigns for love and understanding. We will actively support individuals and organizations that use sport to help create a positive, respectful and inclusive view on integration of immigrants and refugees.
Willy Chavarria is a Mexican-American designer based in New-York.
“I incorporate my personal style into the relaxed attitude of my clothing collection. I design with an open mind and invite progressive philosophies and ideas which translate into my apparel. It’s intended to be non-discriminating and genderless self-empowering.”