A NEW JERSEY FOR DENMARK
- A DESIGN STORY
IN ROYAL UNIFORM
The Danish national football jersey anno 2018 is inspired by the Danish Royal Life Guards who watch over the Nordic kingdom, always ready to fight for Denmark. Just like the guards, the Danish national football team has a strong spirit of solidarity and a common purpose.
The classic uniform worn by the Royal Life Guards is characterised by its unique white cross belt, which is also featured on the front and back of the new national football jersey. The cross is integrated into the jaquard weave in a subtle, minimalist look.
PART OF SOMETHING GREATER
The silver lining of the Danish Football Association logo reflects the silver buttons on the guards’ uniforms while the Danes’ much-revered national flag, Dannebrog, is featured on the neckline. The text ‘For Danmark’ and ‘En del af noget større’ (’For Denmark’ and ‘A part of something greater’) sewn into the jersey’s back neck facing and on the inside of the hem firmly establishes what the team is fighting for.
These are all details, but they’re all part of something greater. Go Denmark!
THE COLOUR BLUE
The blue details have been added as a tribute to several iconic national team jerseys from the past, specifically the ones from ‘84, ‘86 and ‘92. At the same time, the colour blue is also a reference to the trousers worn by the Royal Life Guards.
The colour appears around the neckline and sleeves as a reminder of some of the greatest moments in Danish football - and in the hope that we’ll see some of that magic again this year!
FOR THE GOALKEEPER
For the last man standing between the ball and net.
To the guy who keeps a clean sheet.