SC Freiburg and hummel honour SCF’s first ever Bundesliga appearance with a unique jersey
Back in 1993, the SC Freiburg team made it to the top tier of German football for the very first time. To celebrate the 25th anniversary of the club’s first appearance in the 1. Bundesliga, the SC Freiburg 2019 team will wear a unique ‘Legends’ jersey when the team faces FC Augsburg in their Bundesliga match on 23rd February.
The jersey is a part of hummel’s successful ‘Share Legends’ concept, where former legendary players or achievements are being celebrated and honoured with custom-made retro jerseys. Back in 2017, for example, hummel designed ‘Share Legends’ jerseys for the Danish National Team to celebrate the 25th anniversary of them winning the 1992 European Championship. The team wore the jerseys in a friendly match against Germany.
This will be the first special jersey ever launched by SC Freiburg. And it will be available for purchase by the fans.
‘For a club like SC Freiburg, it’s not natural to play for several years in the 1. Bundesliga. Certainly, it’s an important part of the club’s history and its current success is their first ascent to the top league 25 years ago, and we want to emphasise and pay tribute to this achievement once again,’ says Thorben Buschmann, Marketing Manager at hummel DACH.
The jersey is designed in a retro jacquard fabric and carries the classic red colour of SC Freiburg. This makes a historic link between former times and the current generation of the club, as do the retro sponsor logo and the classic hummel logo on the front. Also, to mark the 25th anniversary, the jersey has a special embroidery on the chest with the text: 1993 – ERSTES MAL – ERSTES LIGA. All of this is rounded off with a unique embossed griffin at the neck.
‘We are happy to present this exclusive jersey to SC fans as the highlight of the anniversary season. Together with our main sponsor and equipment supplier, we will revive the first Bundesliga season from 25 years ago,’ says Florian Derstroff, Head of Merchandise at SC Freiburg.
The jersey is being made in very limited numbers and is a real must-have for die-hard SC Freiburg fans. The jersey can be purchased directly via SC Freiburg and from selected retailers from 21st February. It will also be available from hummelsport.de from 22nd February.
For more info, please contact:
Thorben Buschmann, Marketing Manager at hummel DACH