ŽRK Budućnost Podgorica to wear new hummel kit from next season
Danish brand hummel is embarking on a new sponsorship deal as the official kit supplier for ŽRK Budućnost Podgorica, the top-league women’s handball club. The four-year contract will start in June 2019.
The two-time winners and multiple EHF Champions League finalists have agreed a four-year contract with the Danish sports and fashion brand, starting from the 2019/2020 handball season.
Representing the handball team, Managing Director Marijana Maja Bulatovic says:
‘The best go with the best: the Danish brand hummel and women's handball club Budućnost are both without a doubt top European brands. We are pleased that we will be wearing hummel kit for the next four seasons, and we believe that this collaboration will be mutually beneficial. Together with our Danish partners, I hope we’ll achieve all our goals at an international level.’
Michael Blicher Rasmussen, Key Account Manager of International Markets at hummel, gives the following statement:
‘With this great collaboration between hummel and ŽRK Budućnost Podgorica, our brand focus in the region becomes even stronger. On top of that, we are also strengthening our focus at an international level, both in handball and across other sports. hummel’s DNA is rooted in team sport, so this is a natural step for our brand to take.’
About ŽRK Budućnost Podgorica
The club was founded in February 1949 and played its first official game in 1950.
In 1985, Budućnost won the Yugoslavian championship, and went on to win their first European title that same year. At the time, the club was pronounced ‘the best in the country'. The club has continued to dominate the national championship in Montenegro since it gained independence in 2006.
ŽRK Budućnost won the Women's EHF Cup Winners’ Cup in 1985, the Women's EHF Cup in 1987, the Women's EHF Cup Winners' Cup again in 2006 and 2010, and they also won the Women’s EHF Champions League twice – in 2012 and 2015.
Since 2007 they have dominated the Montenegrin First League of Women's Handball, being crowned champions 11 years in a row.
For more information, please contact:
Michael Blicher, Key Account Manager
M: +45 52 18 48 42