Danish American Football Federation enters into 5-year contract with hummel
From the start of the 19/20 season, the Danish national American football, flag football and cheerleading teams will be dressed in the iconic hummel® chevrons.
From now on, when the Danish national teams are on the field, they'll be wearing hummel® from head to toe. hummel has partnered with DAFF to become their official clothing sponsor. This applies to women, men, and youth's teams. For the first time since the federation was founded in 1989, hummel has become the official clothing sponsor for the national teams. The partnership will continue for the next five years. Michael Blicher, Key Account Manager International Markets, gives the following statement:
‘It's only natural for the Danish national teams to be dressed in hummel, if you ask us. We are a Danish brand who like to support sporting activities in Denmark, not least at a national level. This deal is quite unique, as we also need to make American football kits, so the teams wear hummel both on and off the pitch. We're looking forward to following all the teams and visibly supporting their work.’
From as early as Easter, the U19 Denmark National American football team will be on the pitch in the iconic chevrons, and it is something the Head Coach of Danish American Football looks forward to. As Lars Carslen explains:
‘We are really happy about and proud of the contract with hummel, who from the first meeting made it clear that they want to contribute to promote our sport in Denmark, and support the work that we as a union do daily - especially at a national level. The contract doesn't just make hummel a sponsor, but a partner, who wants to continuously develop and strengthen the collaboration for the benefit of our sports in Denmark.’
DAFF is a specialist sports federation under the Sports Confederation of Denmark, who work with American football, cheerleading and flag football. The federation was founded in 1989, and today has around 4000 members in 70 clubs across Denmark. It is DAFF’s task to support these sports’ development in Denmark through: club development visits, tournaments, press management, a wide range of DAFF courses, campaign planning and Danish championships.
Phone: +45 52 18 48 42