Before the contracts, before the agents, before the billion dollar stadiums...
... there was hummel. Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball.
Being one of the oldest teamsport brands in the business, hummel has gone from being German to becoming Danish since the company was founded generations ago.
Previously worn by big soccer teams like Real Madrid, Tottenham Hotspurs, Aston Villa and the Danish national soccer team and today sponsor of some the biggest clubs and players within handball.
Operating in the sphere where fashion meets sports, hummel came storming into the 21st century by re-launching tracksuits from the 1970s and selling these old school styles through fashion shops internationally. Some of these styles became an instant hit with Hollywood celebrities such as Jennifer Lopez, Pink and Paris Hilton to name just a few.
hummel has always been known for and prided itself in doing things a little differently, with a twist and a bit of Character. Values that apply to the company's numerous sponsorships around the world.
Creating sustainable business with Character
hummel believes in Company Karma and in giving something back to people and organizations with the right and most commendable causes like the football associations of Afghanistan and Sierra Leone national football. hummel sponsors internationally recognized football teams like the Danish and Afghan national football teams, Charlton Athletic FC, SC Freiburg, Christiania SC, Brøndby IF, V-Varen Nagasaki, Jeonbuk Hyundai and SpVgg Greuther Fürth. In the world of handball, hummel sponsors star players like Mikkel Hansen, Daniel Narcisse, Paul Drux and Victor Tomás, while teams like Vive Tauron Kielce, Füchse Berlin, MVM Veszprém KC, and RK Vardar all play in hummel chevrons.
OUR KARMA PHILOSOPHY - CHANGE THE WORLD THROUGH SPORT
Throughout the years, we have also initiated and supported several projects focusing on changing the world through sport by sponsorships in poor and war-torn countries; always with the hope to build bridges and help pave the way for a better tomorrow. For us, sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity. From Afghanistan to Sierra Leone, we support projects that help people live out their passion for sport. In a connected world, we believe this will act as a boomerang of positive change for all of us.